When Americans pay their insurance premiums, they are not signing up to help push “equity” or “climate responsibility.” They are buying peace of mind and the promise that when disaster strikes, their insurer will stand by them.

Chubb Insurance seems to have their priorities confused. Under CEO Evan Greenberg, Chubb has become an activist organization pushing radical social agendas while turning its back on the very customers whose trust built the company. Now, Chubb is reportedly aligning itself with efforts to abolish litigation finance, a vital lifeline that gives ordinary Americans the ability to fight back when powerful corporations run roughshod over their rights.

When California families lost their homes in wildfires, Chubb dropped their coverage rather than stepping up to help. When hurricane victims in Florida sought relief, many say Chubb delayed or denied their claims. Illinois families who found their homes filled with mold and water damage had to fight in court just to have valid policies honored. (RELATED: Trump Tells ‘BIG, BAD Insurance Companies’ What Should Happen To Obamacare Money)

Greenberg and his lieutenants turned the company into a full-fledged vehicle for political activism. Chubb’s executives boast about their “anti-racism training” programs and “race fluency toolkits,” and they openly condemn laws that protect the rights of women and girls by keeping boys and men out of women’s restrooms. Greenberg called one such law “a threat to democracy.” That statement alone tells consumers everything they need to know about where his priorities lie. Chubb’s leadership has spent lavishly on ESG initiatives and DEI bureaucracy, grandstanding about climate virtue while freezing out coal, oil, and gas customers who help power American prosperity.

And while the company campaigns against American energy producers and traditional American values at home, it has simultaneously deepened its ties to Communist China. Greenberg has personally courted Chinese dictator Xi Jinping and poured billions of dollars into Chinese markets, even as Xi’s regime perpetrates human rights abuses against the Uyghur people.

Chubb’s political and global ambitions have replaced the values that once defined American business: trust, service, and accountability. Consumers who thought they were buying security are instead underwriting a megaphone for the latest Leftist cause. Chubb’s lobbying against litigation finance fits neatly into that pattern.

Litigation finance lets consumers challenge giants like Chubb and woke companies like Uber. Without it, only the wealthy few or the politically connected could afford to stand up to bad corporate actors.

At Consumers’ Research, we recognize what’s really going on. Instead of changing its policies, Chubb has scrubbed information from its website and adjusted its PR approach with moves that suggest the company may be hiding something. But we have the receipts. Now the company is hoping to distract from its misdeeds, leaning on digital ad campaigns to paint itself as a neutral, reliable insurer. In truth, this looks less like a genuine policy shift and more like a rebranding effort designed to mask the company’s continued pursuit of woke priorities.

Americans already have limited ways to push back when companies choose ideology over their obligations, and Chubb’s quiet campaign against litigation finance removes one of those tools. It’s yet another sign of how far the company has drifted from the people it once served.

Evan Greenberg’s game of lecturing Americans on his version of values while cozying up to Communist China and evading accountability at home shows precisely why consumers need every possible means of defense. If Chubb truly believed in transparency, fairness, and democracy, it would champion fairness for the little guy and not try to kill it. Instead, Chubb seems intent on securing a future where executives dictate moral standards while ordinary Americans pay the price.

Will Hild is the Executive Director of Consumers’ Research, the nation’s oldest consumer advocacy organization.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.

[H/T The Daily Caller]