Cue the Sinatra music!

On Monday, MSNBC’s parent company Versant — the name of the company consisting of seven cable news channels Comcast no longer wanted to be tied down to — decreed the much-lampooned name-change for the far-left hot take factory to MS NOW would commence on Saturday, November 15, bringing to an end the network that launched on July 15, 1996.

Along with the tacky name and cheap-looking logo of a waving flag with two stripes set on a blue or white background, Versant said the marketing campaign behind MS Now would be “Same Mission. New Name.” How exciting.

A press release was comical, gushing that MS NOW — an acronym for “My Source for News, Opinion, and the World” — “defines the news organization’s enduring mission: To cover breaking news as it happens, provide best-in-class opinion journalism rooted in fact, and report on unfolding events around the world.”

The release boasted the network has spent “over…nine months” preparing for the name change as well as “develop[ing] and buil[ding] an ambitious newsgathering model hyper-focused on the needs of the MS NOW audience” given the fact NBC correspondents will no longer be able to cross-pollinate and hold them up.

Citing a D.C. bureau that’s already “produc[ed] original, evidence-based reporting and in-depth investigative journalism” and “a multi-year deal” with British outlet Sky News for foreign reporting, Versant hilariously touted an October 6 email to employees outlining their ten core values.

Such values, as we noted and mocked, included “integrity” in “uphold[ing] the highest ethical standards,” “opinion” in having their “opinion journalists and contributors” operate “based on accurate, reported facts,” and “fairness” to “report the news with an open mind.”

Versant also highlighted its new and fairly-recent hires such as PBS’s Laura Barrón-López, Rosa Flores from CNN, Eugene Daniels from Politico, The Washington Post’s Carol Leonnig, former ABC correspondent Erielle Reshef, and Ken Dilanian, Jacob Soboroff, and Brandy Zadrozny from NBC as proof of the network’s commitment to “newsgathering,” but what they actually did was make clear their so-called straight news shows wouldn’t upset their far-left base.

And finally, they had the hilarious gall to list 28 of their “nearly 100 expert contributors” to show MS NOW is dedicated “to providing its audience with diverse perspectives and specialist analysis across all platforms.”

Of the 28, they listed longtime network mainstays and new-ish troops, ranging from deranged New York Times writers Peter Baker and Michael Schmidt to Deep State spook John Brennan to far-left writers Molly Jong-Fast, Michele Norris, Catherine Rampell, Eugene Robinson, and Pablo Torre to former elected Democrats Julián Castro, Claire McCaskill, and Jon Tester, and racial arsonists in Eddie Glaude Jr. and Jason Johnson.

Versant also highlighted progressive legal minds and #Resistance heroes like Mary McCord, Barbara McQuade, Tim Miller, Melissa Murray, Joyce Vance, and Andrew Weissmann as well as Jon Meacham, who had been with the network but was summarily booted once it became clear it was writing speeches for President Biden.

The only so-called Republicans? Elise Jordan and John Kasich.

So much for ideological diversity.

Oh, and apparently Luke Russert is back with the network, so we can look forward to new blogs coming to his taxonomy term at NewsBusters.