As we get ready to gather with family and friends on Super Bowl Sunday, we will be partaking in an American tradition.
America is the place where football reigns as the sport of choice. People make plans around their football Sundays. Fans spend hundreds and thousands of dollars on team merch, season tickets and, if they are ever so fortunate and blessed financially, attending a Super Bowl.
Some of us watch for the game itself. We stick around for the Half-Time show. Maybe we’ll watch the Puppy Bowl. And, some of us watch for the commercials. One to watch for is the pro-adoption ad that will run during one of the commercial breaks
Now, if that ad did not send chills down your spine than I do not know what to tell you. The ad, sponsored by Adoption.is, is money well-spent. The organization’s aim is just as they stated in the ad: to let women know that there are other options.
During Super Bowl LX, millions of Americans will see a powerful ad reminding our country that adoption is a real and compassionate option.
An unplanned pregnancy can feel overwhelming. Questions about the future, finances, stability, and readiness are real—and deeply personal. For some women, parenting may not be possible in that moment. Adoption offers another path: one that honors both mother and child, surrounds women with care and support, and opens the door to a future shaped by love, courage, and dignity.
Adoption is not giving up. It is choosing hope and life-giving love.
Learn more about adoption at https://www.Adoption.Is.”-Adoption.Is
Not everyone is a fan of the ad. I know, shockingly:
The message of the ad is rooted in a false premise: that relinquishment rates are low because women don’t know about adoption. However, research shows that women do know about adoption. Knowledge of adoption among women of reproductive age is high, and the American public generally feels positively about adoption. Many express an openness to adopting. Yet, none of this translates into an eagerness to relinquish children, even when faced with an unplanned pregnancy.
There are about 2 million unintended pregnancies in the United States each year – about half will end in abortion, and about 22,000 will lead to births followed by adoption relinquishment (about 0.5% of all births). One survey of abortion patients found that 0% were interested in adoption. And most mothers who do end up relinquishing would have preferred to parent. Adoption is really only considered when people can’t access abortion care, or can’t find the support and resources they need to parent.
I don’t think this ad will have the intended impact, really, because again: Americans already know about adoption and consider it a good thing. Yet, what this ad will do is continue to further the false beliefs that adoption is a meaningful alternative to abortion, and that relinquishment is good for women and their children. Neither are true.”–Gretchen Sisson
The liberals will walk out on this ad. They will continue to spew the narrative that “adoption is not what you think it is“. But, really? The false belief that relinquishment is good for women and their children? It’s a hell of a step up from leaving a newborn to die on a table, so there’s that.
Pro-abortion people might have killed this baby. But he has grown up and is playing for the Seahawks in the Super Bowl this weekend.https://t.co/CzgiNC23Pl
— John O’Leary (@JohnOLeary2025) February 7, 2026
Today, we will shove our faces with food that has very little nutritious value to our bodies. We will maybe partake of a favorite cocktail or two. We will laugh and maybe get a little rowdy at times. Our neighbors will be shooting off stockpiled fireworks they bought at the reservation should the Seahawks beat the ever-loving-snot out of the Patriots. We’ll even hate-watch (yes, that’s a thing) Bad Bunny in a dress and LOL at Green Day and Billy Joe Armstrong’s weak attempt at being a geriatric punk rocker should he decide to open his mouth and spew his usual anti-American drivel.
Oh, to be born an American Idiot! Yes, Joey. At least, you were given that right to have a heartbeat and be one, you big jackass.
— God & Country (@GodandCountryy) February 6, 2026
As a person who married into a family who has gone through the adoption process, I would say the benefits of adoption far outweigh the risks. My sister-in-law may not have survived a pregnancy if my mother and father in-law did not step in with the desire to adopt her. If she did survive and they didn’t adopt, she would have grown up in a family plagued by addiction. The “third option” in this poignant commercial saved her life and gave her a voice. A voice she is now using to advocate for my father-in-law who is very ill with cancer. Never once, did my in-laws (Mom and Dad #2, I call them) infer that she was not their beloved daughter because she wasn’t flesh and blood. My husband, whose biological father left my mother-in-law when he was under a year old, was also adopted and given my father-in-law’s last name. Never once was he treated as the “step-son”. Never once did my husband not call his step-father, “Dad”. As we had the hard conversation about what the future looks like with Dad 2 this past Friday evening, my husband broke down and said, “I want to tell him how I never did feel like I was less than because I was not ‘his’ son”. It brought tears to my eyes.
And those tears made me reflect with gratitude: it is a beautiful thing, this family that we have. Adoption is beautiful and it is a great option.
As we watch the political theatre and the empty words coming out of the mouths of celebrities and athletes about the voiceless (illegal immigrants), and how much they hate this country, we look to.the ones who cannot speak for themselves. Adoption gives them a voice. Adoption is an investment in their future. Adoption gives life.
Honestly didn’t expect that during the Super Bowl feels like it’s gonna spark a lot of conversation
— AI Explained (@AIExplainedHQ) February 7, 2026
We certainly hope it does. Can I get an Amen in the house? Can I also get a GO HAWKS?
Feature Photo Credit: Pixels.com/Pixabay.com
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