Polling suggests that more and more Conservative (Tory) Party voters are ready to back Brexit leader Nigel Farage and his populist Reform Party, with one in five Tories defecting. A Techne UK poll has highlighted the shift among voters.

The Conservative Party, led by Nigeria-raised Kemi Badenoch, has seen a slight increase in support, reaching 26 percent in the last week—just 1 percent behind the ruling Labour Party, which holds steady at 27 percent. However, 22 percent of voters who previously backed the Conservatives in the July election have now switched allegiance to Farage’s Reform Party.

Reform concludes the year with a 21 percent support level, showing a competitive position as it draws votes from the Tories. Previous polls have shown the party ahead of Labour.

Another key finding in the latest poll is that Reform holds a lead among voters who chose to leave the European Union (EU) in the 2016 Brexit referendum, capturing 38 percent compared to the Conservatives’ 36 percent.

Farage and Reform have also attracted attention from businessmen in recent weeks, including billionaire Nick Candy. Candy recently announced he will donate a seven-figure sum to Reform and become the party’s treasurer in the new year.

Tech mogul Elon Musk has also expressed interest in and support for Reform, meeting with Farage and Candy at President-elect Donald J. Trump’s Mar-a-Lago estate in Palm Beach, Florida, this month.

In response, Labour Prime Minister Sir Keir Starmer has threatened to change political finance rules to prevent Musk from financially supporting Farage.

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