Michelle Obama is now encouraging people to boycott clothing businesses owned by white people — or, at least, try their best to.

During a recent episode of her podcast, Obama said that she tries to “make it a point” to buy clothes from black-owned brands and that you should, too!

She also says we should seriously “think” about which race owns the clothing brand before buying.

Watch for yourself:

Michelle Obama says she is mindful to try to avoid white-owned brands and others also should be pic.twitter.com/5MqY5gaxUv

— End Wokeness (@EndWokeness) January 19, 2026

Why is it always about race with Michelle?

I seriously can’t think of a time when I’ve thought about the race of the person who owns the brand of anything I’m about to buy.

It’s just not a factor.

In fact, frankly, it sounds like something only a very delusional, actually racist person would do.

Many folks are calling out the blatant racism here:

Race Race Race always about Race

— Derek (@DerekBil) January 19, 2026

The Obamas are racist.

— Gunther Eagleman (@GuntherEagleman) January 19, 2026

Always trying to stir up racial tension .

— The Drunk Idiot (@TheRealGameGod) January 19, 2026

Can you imagine the backlash if this were flipped?

What if a white politician said they only shop at businesses owned by white people?

Imagine Melania Trump saying she is mindful to try to avoid black-owned brands and others also should be.

— TMK (@TheMagaKing2_0) January 19, 2026

But of course, the left believes that racism only goes one way…

So disgraceful.

On another note: every time this woman(?) speaks, it’s a disaster.

I have to agree with this:

Michelle Obama speaking in public is always a train wreck. I’ve never seen a First Lady like Michelle who always makes things worse every time they talk.

— Paul A. Szypula (@Bubblebathgirl) January 19, 2026

Your thoughts?