It took less than four hours for Amazon to backtrack on a plan to display the price of tariffs alongside the prices of all goods in its store, which was framed as a direct rebuke of President Donald Trump’s tariff policies.

Amazon’s about-face followed an early-morning press conference by White House Press Secretary Karoline Leavitt, where, after listing many of the administration’s accomplishments in its first 100 days, she went on the offense against the e-commerce giant for its plan to publicize the effects of tariffs alongside the final cost of goods to its customers.

“The team that runs our ultra-low-cost Amazon Haul store has considered the idea of listing import charges on certain products,” a company spokesperson told ABC News.. “Teams discuss ideas all the time. This was never a consideration for the main Amazon site and nothing has been implemented on any Amazon properties.”

A wave of MAGA outrage formed in response to a report by Punchbowl News that the shopping site was preparing to list how much of an item’s price was derived from tariff policies, right next to the price before tariffs were enacted. Leavitt accused Amazon executives of making a “hostile and political act” and questioning why they did not enact the same policy when tariffs were implemented by the Biden-Harris administration.

It didn’t take long for Leavitt to accuse Amazon and its founder Jeff Bezos of “treason” over its past partnership with a Chinese propaganda government agency to stifle reviews of speeches and paraphernalia related to the country’s president, Xi Jingping. In 2021, the e-commerce giant became ensnared in a controversy around acquiescing to demands by China’s National Press and Publication Administration, or NPPA, to restrict what goods or ratings systems were made available in its China-centric store.

Amazon, and Bezos, are walking a fine line between appealing to Trump and tending to its bottom line. The company made a $1 million donation to the president’s inaugural fund, and Bezos provoked widespread condemnation by media figures for pressuring the Washington Post’s editorial department to hire more conservative columnists and print more “pro-America” points of view.

The aggressive stance by Leavitt and U.S. Treasury Secretary Scott Bessent on Tuesday morning served as recognition by the administration about the importance of handling Americans’ skepticism about the long-term efficacy of tariffs.

“I would say trust in President Trump. There’s a reason he was reelected to this office. It’s because of the historic success of his economic formula in the first term,” Leavitt said.

Bessent told reporters that economic indicators suggest China will be forced to meet the U.S. at the bargaining table soon or see between five and 10 million domestic manufacturing jobs disappear in the coming weeks.

“I’ve seen some very large numbers over the past few days that show if these numbers stay on, China could lose 10 million jobs very quickly, and even if there is a drop in the tariffs, they could lose five million jobs,” he added, calling the current conditions “unsustainable” for China.

[H/T Trending Politics]