As everyone shared their “Spotify Wrapped” results on social media, Google released its own year-in-review.
The search engine dropped its annual “Year In Search” report early Thursday, and the results are a good snapshot of the year’s biggest news stories. One of this year’s biggest surprises was that Chinese AI Company DeepSeek cracked the Top 10 Trending Searches in the United States.
In early 2025, DeepSeek made news after claiming its latest AI model performed just as well as American AI systems despite only needing $6 million worth of older, weaker chips to build it. The company’s claims sent Nvidia and other American firms into a global sell-off, with Nvidia plunging 16.9% on the news.
Just this week, the DeepSeek released two new AI models and a technology report, doubling down on its bold claims.
Google’s other trending topics were less shocking, with politics leading the national conversation in 2025. Charlie Kirk, the Turning Point USA founder who was assassinated in September, was the “top trending U.S. search” overall.
New York Mayor-Elect Zohran Mamdani, who last year was unknown even in Manhattan, took the number-one slot in “top trending people searches,” and was the sixth-most ‘top trending US Searches’ overall. The One Big Beautiful Bill, which President Donald Trump signed into law on July 4th, took the fifth slot.
All told, politics accounted for 60% of the top trending Google searches in 2025, up from 30% last year.
“Trump has set the pace,” the Guardian reported. “Dominating the news cycle with a flood of executive orders and actions, raids of undocumented immigrants, fast-moving international disputes, contentious cabinet confirmations, interpretations of the causes of a tragic air crash in Washington, D.C. and much more.”
But not all searches were political. Music fans had Taylor Swift on repeat, bringing four songs from her new album, “The Life Of A Showgirl,” into the Top Trending Song Searches of 2025.
Sports also captured attention. Americans showed strong interest in the FIFA World Cup, scheduled for 2026. The upcoming tournament will mark the first time the World Cup expands to 48 teams battling across three countries: the United States, Canada, and Mexico.
Google says its report is intended to provide a “unique look at what the world is searching for, and what it seeks to better understand.”
“These searches reflect specific moments in time and illuminate our shared experiences and cultural events that mattered most around the globe,” Google said.
And while AI popped up a few times in Google’s “Year in Search,” the company does not currently publish a list of trending Gemini queries, which would highlight the searches in its chatbot.

