At Costco’s annual meeting, shareholders decided to ‘go woke and go broke’.

Not too bright, are they?

They did this by voting down a proposal that was urging them to investigate the risks of its diversity initiatives.

Over 98% of shares opposed the proposal.

Chairman Hamilton “Tony” James said that company’s success is due to its inclusive workforce.

What does that mean?

That they profit off of using cheap labor? That their success is from discrimination?

The proposal argued that DEI would make them broke.

It also pointed out that merit-based hiring should be prioritized.

But these stubborn shareholders refused to let go of their DEI agenda.

I guess they haven’t heard the tragedy of Bud Light.

Boycotts are already underway over this.

USA Today reports:

Costco shareholders voted down an investor proposal from a conservative think tank that urged management to investigate the business risks of its diversity initiatives.

More than 98% of shares voted against the proposal, according to preliminary results announced by Costco chairman Hamilton “Tony” James. He and other board members had asked shareholders to reject the proposal involving the company’s diversity, equity and inclusion policies ahead of Thursday’s annual meeting.

“We owe our success to the more than 300,000 employees who serve our members every day. It is important that they all feel included and appreciated and that they transmit these values to our customers,” James said.

Ethan Peck from the National Center for Public Policy Research – the right-leaning shareholder advocacy group that submitted the proposal – argued in a prerecorded message that DEI is “illegal, immoral and detrimental to shareholder value” and poses litigation risks for the company.

By not hiring and promoting completely irrespective of race and sex ‒ in other words, by merit alone ‒ the company is not always hiring or promoting the best person for the job, and anything short of that is selling the success in the future of the company short, and therefore selling shareholders short,” the message said.

“By hiring by merit alone, they’re not hiring or promoting the best”?

Make that make sense.

 

People are NOT happy about this.

Wallets are closing.

They better fix this soon because I’m a fan of their $1.50 hot dog combo, that they’ve had since 1984.

Don’t let us down, Costco!

I predict that after about a month or so of boycotting, they will ditch DEI.

Then we will celebrate with a $1.50 combo!



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