Dylan Mulvaney, the transgender activist whose partnership with Bud Light set off a highly successful boycott against the company in 2023, recently announced that he is currently planning to permanently move out of the United States.

In an interview with U.K.-based LGBT outlet Pink News, Mulvaney revealed that he is actively looking to relocate to England. “I’m trying to move here permanent,” he told the outlet ahead of a starring performance in musical stage play “We Aren’t Kids Anymore” at London’s Savoy theatre.

“There’s something about being here that makes me feel like, um, people have been so kind, and um, I just, the theater culture’s amazing, and um, Percy Pigs are my favorite,” Mulvaney added

If the transgender activist does indeed relocate to the U.K., it would not be the first time he has left the United States.

In 2023, he took an extended trip to Peru in order to “feel safe” after receiving furious blowback over his ad campaign with beer giant Bud Light, according to a report from the New York Post at the time.

Mulvaney travelled to the South American nation after an extensive break from social media after working as a representative for the beer brand during a March Madness promotion. Mulvaney explained that he travelled to Peru in order to hike and pose in pictures with llamas with pictures with llamas in order to “feel something,” according to his social media posts.

“I came here to feel something. And I definitely have. I have done shaman ceremonies that were like 10 years worth of therapy, it was wild,” the transgender activist said in a TikTok video. “I’ve seen a lot of llamas. The people here are so kind. I feel very safe here. It’s a little sad that I had to leave my country to feel safe but that will get better eventually.”

Mulvaney’s infamous March Madness social media promotion with Bud Light

Mulvaney’s partnership with Bud Light sparked a nationwide backlash against the company that ultimately led to it losing its top spot as America’s most popular beer brand.

The boycott — which was largely seen as a wider repudiation of the woke movement that had held enormous amounts of cultural power over the preceding decade —  cost the company more than $1.4 billion in market value at the peak of the boycott. Losses persisted more than a year after the boycott began, with data analyzed by the Wall Street Journal showing that Bud Light lagged behind Michelob Ultra and Modelo in total sales after holding down the top spot for multiple decades.

In response to the overwhelming backlash, Bud Light has attempted to right the ship since 2024, as evidenced by new partnerships with the UFC, comedian Shane Gillis and Harvey Davidson.



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