Plastic surgeons across the country have said that in 2024, they’ve noticed a trend by Americans to have a more athletic look by skipping the fillers in their lips, deflating their breasts, and shrinking their butts in an effort to de-Kardashian their bodies.
The Hollywood Reporter spoke to doctors on both coasts who said they’ve seen a desire to skip the exaggerated hourglass shapes with huge backsides due to Brazilian butt lifts and big chests made popular by the likes of reality stars such as Kim Kardashian and her sisters.
Kim literally looks like a cartoon character. Your body is not supposed to be shaped like this. It’s such a dangerous and weird af standard she’s setting for herself and it looks absolutely ridiculous. pic.twitter.com/nxSin27fdx
— emy *:・゚✧*:・゚ (@lovvecameback) May 7, 2019
“Lifts and even breast reductions are on the rise, along with tummy tucks to make the midsection look more fit,” New York plastic surgeon Darren Smith told THR.
“I see a 20 percent increase in women coming in for lifts this year over last,” Lyle Leipziger, chief of plastic and reconstructive surgery at both North Shore University Hospital and Long Island Jewish Medical Center, said. “And those that want implants only want to go up one bra size.”
And doctors said instead of seeing these kinds of requests from those in their 20’s and 40’s, they are now seeing it much later in life.
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“I now have women in their 60s, 70s and even 80s coming in to get their breasts and tummies done,” Leipziger said.
Sean Alemi, a New York facial plastic surgeon, calls it the “tweakmovement,” suggesting instead of getting a ton of work done, people are getting less invasive procedures.
“People in their 40s don’t want to wait until aging affects their entire face, so they are getting lower eyelid skin pinches and upper lid lifts to get rid of hooding, using just local anesthesia,” Alemi said. “It freshens without changing the shape of the face.”
A southern California cosmetic dermatologist, Dr. Annie Chiu, said that because of social media, she’s also seen what she called “an injectable backlash,” adding that the “the filler market has been down in ’24.”
“At first, everyone was encouraged to get that very contoured, overfilled Instagram face, but now there is a real fear of looking weird,” Chiu said. “My colleagues think that L.A. is more overdone, but there is bad work everywhere, especially Miami and Dallas, and the Housewives of New York don’t exactly have that subtle look.”
However, it apparently depends on which coast you reside on, as New York dermatologist Howard Sobel said his patients from LA still want that full round face look, compared to his New York clients.
“They want an exaggerated feminine look because that gets you noticed, but that look has never been New York,” Sobel said. “They bring in pictures of celebrities they want to look like, but they don’t even have similar facial structures.”