Yesterday, we posted about Jaguar’s insane new, woke rebranding.
Today, we have another car commercial for you to watch — but, this one is a whole lot more wholesome. In fact, it’s genuinely good and just might restore your faith in luxury car companies.
Volvo just released probably the best car commercial you’ve ever seen in your lifetime.
It was shot by Hoyte Van Hoytema, the acclaimed filmographer behind big-name Hollywood films like Interstellar and Oppenheimer.
The 3-minute long video, which was posted on Instagram, is giving folks chills, and even bringing some to tears with its heartwarming pro-family, pro-car message.
You just have to see it for yourself:
While Jaguar recent rebranding pushes debauchery, Volvo just delivered the most moving, pro-family, pro-life car ad ever made.
This isn’t just a car commercial—it’s a message our generation needs to hear:
YES—it’s hard. YES—it’s scary. But YOU can do it. And it’s WORTH it.… pic.twitter.com/paOXVObnUi
— Christopher Vandaele (@cvdldb) November 23, 2024
While Jaguar is pushing debauchery, Volvo just put out the most moving, pro-family, pro-life car ad of all time.
This is the way.
— Cabot Phillips (@cabot_phillips) November 21, 2024
While Jaguar is going woke Volvo is celebrating life. I’d much rather own a Volvo than a Jaguar. WATCH: pic.twitter.com/YHgWiVU1Zg
— @amuse (@amuse) November 21, 2024
Here’s the full ad on Youtube:
That’s the way you sell a car and a message Americans need to hear, all at the same time!
Is anyone else tearing up after watching that?!
Conservative commentator Amala Ekpunobi dove into why this ad is exactly what we all needed to see right now:
Jaguar is focusing on DEI, gender-bending, and telling their consumers they’re “deleting ordinary”. Volvo leans into the ordinary. The ordinary is beautiful and authentic. It’s unique, yet universal. Woke ideas and made up identities are not. I hate ads, but there’s something… https://t.co/9D5ZhTNtTB
— Amala Ekpunobi (@amalaekpunobi) November 21, 2024
Even the Senior Marketing Director at McDonald’s praised Volvo for breaking all the rules of advertising to create something refreshing:
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Fox Business reported on the emotional response this Volvo commercial is delivering:
Auto brand Volvo is being celebrated for its recent “pro-life” ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed, “woke.”
The nearly 4-minute long ad for Volvo’s new fully electric SUV, the EX90, depicts a man learning he is going to be a father and imagining his family’s future. The ad then powerfully shows off the car’s safety features that protected his family.
“Designed to be the safest Volvo car ever made,” the ad says. “For life.”
The ad was released in September, but resurfaced on social media this week. Several commentators praised the ad and contrasted it to the messaging in Jaguar’s new “Copy Nothing” ad.
Benny Johnson made a great video in response:
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