MRC founder and president Brent Bozell appeared Tuesday morning on Varney & Co. on the Fox Business Network to discuss the collapsing ratings of MSNBC and the spectacle of Joe Scarborough and Mika Brzezinski traipsing into Mar-a-Lago to have a little summit with the president-elect Donald Trump.
Bozell laid out a picture from the Nielsen ratings of MSNBC’s ratings plunge. Since October their ratings are down 53%. From November 6 to 13, they drew 550,000 viewers compared to 2.2. million at Fox. Even Rachel Maddow’s show lost a million viewers. So that’s why it’s time for desperate measures with Trump.
BRENT BOZELL: The support for the national news media with, the trust in the national news media a is at 31%. It’s at an all-time low. Now, his — the people at MSNBC could care less about the collapse of their network. What Joe Scarborough is trying to do is stop the bleeding because that’s the — they’ve got to do that the or that network collapses completely.
The way you stop the bleeding was you go to the man who’s famously had no permanent friend, no permanent enemies, and you try to amend it is so that you can go back on the air and you can be talking about him and no longer talking to him about a fascist, etc. So it’s a smart move that Joe Scarborough made, it’s even a smarter move that Donald Trump is making in welcoming him to Mar-a-Lago.
Right before Bozell came on, Varney ran a clip of Ana Navarro on The View ripping Joe and Mika as opportunists: “There are probably a lot of people looking at what Joe and Mika did and find it opportunistic. There are people who change their stripes or maybe their spots depending on who’s in power — I don’t know if that’s what happening with them. Everybody has to live with their decisions, everybody has to look in the mirror — I’m good.”